Eye-Opening Inspiration
Designed to help salon and spa owners and pros maximize their positive world impact, the first ever Salon Sustainability Summit at America’s Beauty Show offered in-depth concepts and easy-to-do pointers to encourage sustainability at every level for every salon. Green marketing ideas were only some of the business building and community supportive ideas espoused by panelists Davide Bollati, chairman of Davines; Mary Beth Janssen, The Janssen Source; David Raccuglia, founder of American Crew; Eric Fisher for Aquage; Kristin Chou of Etópa Salon Design and Frederic Holzberger, Aveda Fredric’s Institutes.
Watch video from our panelists (video courtesy of Modern Salon):
Some great takeaways included:
- Review Your Supply Chain and find out their committment to sustainability
- Maximize your use of space and don't expand until you're operating at 80% capacity.
- Save water and reduce your monthly water bill by installing a water flow regulator.
- Recycle everything possible - even your empty color tubes!
- Inspire your customers to become eco-friendly too!
- Share your services with people who would not normally experience them. Reach out to your community.
- Register to vote and encourage your staff to do so as well.
- Make some or all of the power to run your salon generated by renewable technologies.
- Buy things that last.
- Wash salon laundry in cold or warm water instead of hot.
- Make more intelligent choices for cleaning and laundering products.
- Bring plants into the salon as a reminder to encourage caring, respect and value.
Cosmetologists Chicago® defines true sustainability as:
Continued economic development to sustain our businesses. Social progress to support and protect our communities. Active and involved concern for the environment.