 The show’s educational program can’t be missed. Divided into six tracks, the lineup includes a multitude of industry greats.
Career-Building | Owner-Manager | Esthetic Science | Technique | Trends | Wellness/Sustainability
Career-Building
Sunday, March 2, 2008
Business, marketing, promotional and fast-track-to-success topics
Room S102D
10:10–11:10 AM
How to Successfully Implement Spa into Your Salon … and Make a Profit!—You already have a successful salon, and now you want to add spa services. How can your salon traffic dictate your spa success? In this session, attendees will learn proven ways to tap into the top 20% of salon technicians to promote the spa; cross-promote salon and spa services; and host a party for the top 20% of your clientele to increase spa patronage. This session will also address the differences between salon and spa team members, including information about how to choose spa staff based on the same principle values that worked when hiring salon staff; how education with the spa staff can help aid retention; and how to allow existing staff to assist with the search for spa personnel.
Denise Provenzano, Zano SalonSpa
11:20 AM–12:20 PM
Spa Trends in North America—Within the past eight years, the spa market has grown by leaps and bounds. In order to keep savvy clients happy, you must know the hottest trends in the industry. This session will cover the current trends—such as luxury lifestyle spa communities, male spa clientele and kids spas—as well as how understanding and capitalizing on these trends can equal client retention, which is crucial when building your business. Also, learn how to build retention through providing an unmatched customer service experience.
Elaine Sauer, Red Door Holding Group
12:30–1:30 PM
Training Essentials—Training is an extremely important part of operating any business. In this industry, it is vital for owners and directors to develop a plan to retain, grow and inspire their teams. Learn how to create an educational calendar, initiate a career path and instigate ideas for planning your training budget.
Deedee Carlson, San Francisco Institute of Esthetics and Cosmetology
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Monday, March 3, 2008
9:30–10:30 AM
Management is a Service
The presentation will address new spa owners, or those interested in spa management. Key topics covered include staff training, leadership vs. management and promotions. Attendees will interact with speaker and leave inspired to make change in their spa, career, and their life. Topics to be discussed include spa concept, hiring process, training and education, employee/management performance and evaluation, purchasing and inventory systems, retail sales/customer service/sales, secret shopping service, risk management, financial analysis, and marketing and promotions.
Kelly Costa Gravitt, Natural Resources Spa Consulting
10:40–11:40 AM
Continuing Your Professional and Career Development—The beauty and well-being industry is constantly changing, and innovation and life-long learning are key to this dynamic change. Be a part of it. Engage with what is happening around you, and your career will develop and so will your knowledge about how to give clients the maximum benefit to your knowledge. This is the only Eve Taylor open lecture in the United States during 2008. See what you can learn and take with you that will help you to develop your own career throughout the coming years.
Eve Taylor, Eve Taylor (London) Ltd.
11:50 AM–12:50 PM
The Three Spa Business Drivers: Product, Publicity and Distribution—Not all spa services are created equal. Profitable spas have to be designed, well-thought out, and marketed effectively in order to create consistent productivity and profitability. Learn what services and products are leading the trends within the industry; discover what treatments make money and which ones don’t; expand your service and product sales beyond your business space; and learn how to effectively market your spa services to your community and the media.
Bryan Durocher, Durocher Enterprises
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Owner/Manager
Sunday, March 2, 2008
Proven business solutions and profitability pointers necessary to excel in today’s competitive market
Room S103A
10:10–11:10 AM
Trend Watch: Today’s Retail Heroes and Treatment Room Must-haves—From treatment rooms to retail shelves, creating the perfect blend of spa services and products starts here. This session will spotlight exactly what today’s spa-goers are searching for and show you how to satisfy those needs. Focusing on product heroes and in-demand services, this class will identify today’s top retail categories and then explore ways to synergize those trends with results-oriented professional treatments. Learn the capabilities of creating service menus and retail shelves that work together to build customer loyalty and maximize every facet of your business.
Aea Marc, Bioelements
11:20 AM–12:20 PM
How to Hire A Championship Team and Keep Them Loyal Forever
This informative session will provide you with the essential tools to build and maximize your team’s potential. You will learn key interview techniques to determine which potential team members are right for you and move past the standard questions to ones that are thought-provoking and show you who they really are. Walk away with ideas on how to set clear expectations right from the start to help you and your team win. Spa owners will discover motivation techniques that inspire your people to be the positive example and the incentives to keep them loyal forever. You will also walk away with coaching tools to initiate positive change and five powerful steps to turn around a challenging situation when facing team conflict. This session is a must for any spa owner who wants a high integrity factor and to take their business to the next level.
Bryan Durocher, Durocher Enterprises
12:30-1:30 PM
Building Culture Within and Outside Your Spa—Culture = communication. Learn how you can build a strong, positive culture within your spa by utilizing compensation, communication and coaching. Then learn how to extend your culture and brand in the market by using direct marketing strategies that pull clients in, make them return, and keep management, service providers and clients happy.
Christian and Katherine Pappas, Egea—The North Shore’s Wellness Spa
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Monday, March 3, 2008
9:30–10:30 AM
How to Triple Your Income in a One-year Period: Goals for Success Through Strategic Planning—This session helps you take a close look at all your previous marketing and advertising methods, critiques your location and gives you new direction that can help you triple your income. This is referred to as strategic planning and it will allow you to increase your monthly growth percentage and establish higher recognition in your surrounding area. Not all ideas will work for you. You leave this class enthused to take immediate action for success. The session makes marketing so basic that it cannot be considered a separate function—it is the whole business seen from the customer’s point of view, because it is the customer that makes or breaks you, and it is the marketing plan that makes or breaks your customer.
Donna Martin-White, I.S. Marketing
10:40–11:40 AM
Spa Compensation Plans—You can be as busy as you want to be and still not make a profit. What are you paying? How do you give raises? Are decisions based on how you feel or how team members perform? Do you have a plan? Join this informative session to discover how you can have peace on the spa team and still make a profit by creating a meaningful, effective and balanced compensation structure that fits your spa operation.
Robert and Julia Cass, Spaformation
11:50 AM–12:50 PM
How to Become a Retail Hotspot! - During this panel discussion, learn about stepping up your success in retail and how to increase sales to service ratios and make shopping fun again. Don't miss out on this opportunity to learn techniques that are retail sales boosters such as proper product placement and the science of merchandising and how people shop. A proper balance of products so that the culture of your space and its atmosphere are reflected also will be discussed. Also learn how great publicity can go a long way. It can be the only difference between a well-kept secret and the hottest ticket in town. In this session, insider tips on transforming your retail area into a publicity machine will be revealed, such as how to identify products that will have the media buzzing and your phones ringing off the hook. Attendees will also learn how to work in unison with their vendors' publicity campaigns to maximize big media publicity exposure.
Jen Morgan, Jen Morgan Company and Nancy Trent, Trent & Company, Inc.
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Esthetic Science
Sunday, March 2, 2008
Serious science for the serious skin care professional
Room S103BC
10:10–11:40 AM
Glycation: The Silent Enemy—Glycation is a process that occurs in the body, day and night, which produces compounds that cause damage to all parts of the body, including the skin. These substances have a tendency to bind to proteins, directly and indirectly, to stimulate cells so that they secrete inflammatory agents. This results in disease and aging. This session will cover this process in detail and outline what can be done to address it.
Peter T. Pugliese, MD, Circadia by Dr. Pugliese
11:45 AM–1:15 PM
Cutting-edge Ingredients 2008—Biologists and cosmetic chemists are now able to accurately pinpoint specific areas of cell damage and repair mechanisms. The result is skin care ingredients that target DNA, mitochondria and other cell bodies to enhance protection and repair processes natural to the cell, including boosting the production of cellular antioxidants, repairing damaged DNA, decreasing pigment production and inflammation, and positively enhancing the skin’s immune response. In this presentation, you’ll learn about endogenous antioxidants, heat shock proteins, COX-2 inhibitors, and newly discovered proteins and peptides that will take age-fighting skin care into a new dimension.
Rebecca James Gadberry, YG Laboratories
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Monday, March 3, 2008
9:30–10:30 AM
Beauty Without Lasers—Can you produce significant changes in the appearance of your clients’ aging skin without lasers and medical beauty treatment? Join Mark Lees as he discusses combination ingredient treatment programs for your aging clients that can produce real results that are also realistic. See actual case studies, and learn about the latest anti-aging science, including peptides, collagen stimulation, antioxidants, exfoliants and more.
Mark Lees, PhD, Mark Lees Skin Care, Inc.
10:40–11:40 AM
Restoring the Stratum Corneum Using Organic Peels and Ultrasound—The stratum corneum consists of tightly woven layers of corneocytes stably bound to each other to form this membrane barrier. How well do you understand this important layer of the skin? Estheticians peel, cleanse, extract, massage, exfoliate and moisturize their clients’ skin, but are they doing more harm than good?
Christine Heathman, GlyMed Plus
11:50 AM–12:50 PM
UV, Photobiology and the Truth About Sunscreens—In this session, you will learn myths and facts about UV and sunscreens; the effects of UV on skin; what sunscreens do to protect the skin from the harmful effects of solar UV; how to talk with your clients about developing a safe sun strategy; what Sun Protection Factor (SPF) really means; and the difference between UVA and UVB protection.
Laura Goodman, P&G Beauty Science
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Technique
Sunday, March 2, 2008
Services and treatments that will add to your bottom line
Room S103D
10:10–11:10 AM
Waxing Trends—To be hairy or not to be hairy? Is that the question we are asking ourselves now? Is the male brazilian here to stay? Spend an hour with Lori Nestore, aka The Wax Queen, to learn about new trends in style, technique and client preference for this high-demand service.
Lori Nestore, Eva’s Esthetics
11:20 AM–12:20 PM
Fundamentals—Create a simple, natural makeup application by beginning with an analysis of facial structure and skin tones, and ending up with a perfectly finished and polished look. Learn application techniques for enhancing features, as well as interesting uses of color. Find out how to take a natural day look into evening by adding drama and contrast. A live demo model will transform before your eyes.
Cheryl Gushue, Cheryl Gushue Makeup
12:30–1:30 PM
Scientific Solutions to Acne Skin—Sixty million Americans suffer from active acne. Learn what causes acne, the different types of acneic skin, and how to control current breakouts and prevent future ones. Discover the science behind the latest skin care technology, as well as key ingredients and how they work and proper, effective extraction techniques. Give your clients the confidence of clear and healthy skin.
Lydia Sarfati, Repêchage
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Monday, March 3, 2008
9:30–10:30 AM
Ancient Beauty Rituals: Ayurveda
This seminar will focus on the basic principles of ayurveda and dosha body type analysis, followed by an in-depth presentation on the various ayurveda beauty rituals. Ma Cherry will take you on a journey to explore herbs and good grade ingredients indigenous to the Indian subcontinent and their use in beauty rituals. The seminar will end with examples of various ayurveda rituals, organic ingredients used and detail protocols of the rituals as per ancient texts.
Ma Cherry Trivedi, Ayuroma
10:40–11:40 AM
Bring in the Color
In this session, makeup techniques to bring out the best features for women of color will be demonstrated. This presentation will boost potential business by showing you how to meet the unique needs of your esthetic customers.
Candace Corey, Makeup Artist
11:50 AM–12:50 PM
De-aging Body Treatment
Discover the latest anti-aging and organic phyto-extracts body treatment therapy that is superbly effective and equisitely delicious!
Dawn Maclellan, Pevonia Botanica
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Trends
Sunday, March 2, 2008
Cutting-edge presentations on the latest ingredients, promotional techniques and trends in the spa, cosmetic, consumer and personal care industries
Room S104A
10:10–11:10 AM
Maximize on the Male Market—Frank Westerbeke, creative force and vice president of Gadabout SalonSpas, will be sharing his enthusiasm and ideas to help the spa industry maximize the male market. Utilizing his knowledge of starting a day spa exclusively for men, he will share what works and what doesn’t when it comes to male clients.
Frank Westerbeke, Gadabout Man
11:20 AM–12:20 PM
Targeting Tweens and Teens—Learn how to get into the minds of the elusive and ever-changing 8–12 year old, as well as the all-knowing teens in order to capture additional revenue for your spa. Explore the marketing potential of these groups and brainstorm ways to tap into what is considered a more than $200 billion consumer market.
Lee MacDonald, Great Wolf Lodge
12:30–1:30 PM
Spa Concept, Design, Development and Operations—This session will go through the process of spa development from concept to design and ongoing management. The participant will know how to put together all the components necessary for a successful business plan.
Hugh Jones, HUW
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Monday, March 3, 2008
9:30–10:30 AM
Advanced Esthetic Devices and Practices: The Line Between Medicine and Beauty—Where is the regulatory line between esthetics and medicine? With estheticians expanding into chemical peels, microdermabrasion and lasers, the risk of liability increases—one wrong move and you could lose your livelihood. You’ll learn about applicable rules so you don’t cross the line before you buy products and machines. Also, you’ll learn how the U.S. Food and Drug Administration classifies esthetic devices in order to protect your clients.
Nancy King Heupel and Kevin Heupel, Specialized Continuing Education Consultants
10:40–11:40 AM
Bridging Medical and Esthetics—In this session you will learn how physicians and estheticians can grow each other’s business; how esthetic treatments can enhance medical procedures; and the important role that estheticians play in building the psyche of patients. Also, learn the importance of having a strong referral system, the dos and don’ts of medical office employment and regulations for estheticians in a medical setting.
Steven Dayan, MD, and Terri Wojak, SDMD/True Skin Care Center
11:50 AM–12:50 PM
Medical Spa Panel Discussion
Nancy King Heupel and Kevin Heupel, Specialized Continuing Education Consultants; and Steven Dayan, MD, and Terri Wojak, SDMD/True Skin Care Center
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Wellness/Sustainability
Sunday, March 2, 2008
Sessions on nutrition, supplements, being green and other wellness initiatives
Room S104B
10:10–11:10 AM
LOHAS: A Market That You Have Never Heard of Driving the Next Innovation Wave—How can you connect with the values-based shopper or the LOHAS consumer? These people are the change agents and trendsetters of sustainability for modern society. Learn about the details on the touch points of this consumer and the limitless opportunities that the $209 billion LOHAS market has for you and your spa. Ted Ning, director of the LOHAS Forum and LOHAS Journal, will explain the history of the market, and its segmentation, consumer behaviors and case study examples from LOHAS companies to learn more about practical ways for your business to do well while doing good.
Ted Ning, LOHAS
11:20 AM–12:20 PM
The Art of Spa Cuisine - Discover the principals underlying contempory spa fare, what trends are emerging and how to integrate spa cuisine at your spa and in your life.
Wendy Bazilian, DrPH, RD, Golden Door spa and fitness resort
12:30–1:30 PM
Aging and Nutrition: Berries, Fruits, Proteins and Greens—The mechanics of aging skin are the most studied and researched of all skin care topics. The claims for quick cures for the aging phenomenon are cranked out to the masses at a more fevered pitch every day. These treatments give short-term results and are often invasive. What remains long-term are the costs. This class focuses on helping clients understand that true skin health comes from within. How well the body defends from the effects of the environment, stress, hormonal imbalances and disease depends greatly on nutritional support. New studies will be discussed, along with strategies for encouraging clients toward healthier lifestyles and skin. The session will cover the art of tactful evaluation and intake as a cruel first step, and discuss how topical and oral supplements support and work as complements to yield the most dynamic and lasting results in concert with technological advances. Innovative ways to add vitamins and supplements to a professional treatment will be discussed, and how to help balance certain hormonal distresses through nutrition and exercise will be discovered.
Lori Ann Griffin, Adaptive Education and Curriculum
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Monday, March 3, 2008
9:30–10:30 AM
Ohashi Touch for Spa Professionals—Ohashi uses traditional acupressure points to relieve pain and restore health. You can offer your clients nurturing and beneficial relaxation techniques to relieve the harmful and beauty-robbing effects of stress. Incorporate these techniques, and bring a new and dynamic dimension to your business. Also, learn body-saving tips to help you work longer and happier in your profession. Hands-on practice is part of this workshop.
Ohashi, Ohashi International, Ltd.
10:40–11:40 AM
Pleasure Healing: A Spa Mindfulness Approach to Nurturing Self—Pleasure healing encompasses those practices, techniques, therapies and treatments that are engaged in for the purposes of nurturing self and eliciting the relaxation response. Pleasurable experiences exert their healing influence on the mind/body physiology. This is now proven in psychoneuroimmunology; a person has the ability to change their neurochemistry. The full benefit of pleasure healing can only be experienced when a person is fully present during these pleasure healing experiences. This involves exquisite mindfulness or present moment awareness. The spiritual spa’s mindfulness menu of offerings epitomizes this approach—one where clients can regenerate, renew, purify and deeply heal, coming back to their wholeness in mind, body, spirit and environment. Participants will engage in practices that will energize as well as relax the mind and body, while at the same time refresh the spirit. Activities will include mindful breathing, meditation, movement and eating.
Mary Beth Janssen, The Janssen Source, Inc.
11:50 AM–12:50 PM
Six Ideas in 60 minutes on How to make Your Spa More Sustainable
From re-thinking space allocation in room design in the salon/spa to creating strategic alliances, Frederic Holzberger will provide you with six forward-thinking ideas to ensure your spa's success and sustainability. Listen and learn from the founder of two award-winning Aveda Fredric's Institutes. Holzberger, a contributing editor to Skin Inc. magazine, is a lifelong environmentalist and an inspirational speaker/marketing expert who has helped hundreds of spas grow in an eco-conscious way. His Indianapolis Institute was a NAHA Salon Design of the Year finalist in 2007, and recently won the Cincinnatii Chapter of the American Institute of Architects (AIA) award for sustainable design.
Fredric Holzberger, Aveda Fredric’s
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